Purse-friendly printer ink cartridges

The Hindu : National : Now, purse-friendly printer ink cartridges: "

Anand Parthasarathy

Customers offered option of two different ones for a wide range of budget printers


Bangalore: Customer resistance can sometimes make even powerful corporations change their marketing ways.

Hewlett Packard, makers of the biggest selling computer printers in the country, has shrewdly read the inky message from lakhs of its customers:

``We like your inkjet products; we just can't afford the high cost of a replacement ink cartridge, for which you charge almost half the price of the printer itself. So we will go for local refills, even if the quality is not too good.''"

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